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THE HEART BEHIND THE brand

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I envision a world where leaders lead from love, not fear—courageously owning their voice, expressing themselves authentically, and building meaningful, connected relationships both at work and at home.

True happiness is about embracing 100% who you are and expressing it unapologetically.

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I did my engineering MBA, got into corporate. I worked across the cities of Dubai, Mumbai and Jaipur. I was climbing up the corporate ladder.

I distinctly remember that my corporate journey was marked with a lot of fear. I would not walk up to my boss or colleagues or teammates to ask for help or share how I felt or be assertive because What will they think about me - incompetent. Weak. Rude? 

This took a toll on my expression, hence my confidence. It was inauthentic. I put on masks. And tried pleasing everyone to get their validation. Or I would hold back and not express at all. My expression and my relationships were superficial. 

 

When I quit corporate and decided to pursue my passion of anchoring, I ended up feeling miserable even there. Even though this was the career of my choice, I was on TV, I felt messed up because I was carrying the same fear, the same insecurities leading to the same inauthentic expression, robbing me of the joy.

 

I tried to be the best everywhere. 

I wanted to be the best student, the best daughter, the best employee, the best boss, the best wife, and the best daughter-in-law. I succeeded too. However, in the process, I suppressed my voice and kept putting on Masks to please everybody. Or so I thought. 

 

It was suffocating. There was no joy. I felt lonely. And I could never show up in my full power. 

It was only when I started working on myself, dropping the masks, embracing myself, being vulnerable, creating boundaries, standing up for myself, that I experienced happiness profoundly. The courage to express authentically helped me turn around my relationship with myself, and in turn my relationships with others. 

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Today, I coach leaders who may have achieved a lot on paper, yet they crave something deeper. I help them express themselves authentically and step into their power, thereby experiencing profound happiness. That is where the joy of living is.

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Our Heart Codes

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  • Maintain Integrity

  • Love yourself and love others 

  • Be grateful

  • Be authentic

  • Be a lifelong learner

  • Make it World Class

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This brand is not just my work, it is my purpose, my journey of evolution. It is my offering to those who are ready to lead with more aliveness and alignment.

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I am so glad you are here.

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- Aastha Tatia

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Contact

C-404 Setu Path, Pradhan Marg,

Malviya Nagar, Jaipur 302017

Rajasthan, India​​​

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happiness@aasthatatia.com

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© 2025 by Aastha Tatia.

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